rocky's bru

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Ended Possibilities Posted: 17 Sep 2013 09:42 PM PDT One for the record: Yesterday, Sept 17, was supposed to have been the launch of  the nation brand exercise, Malaysia: Endless Possibilities. It didn't happen because, thanks to the efforts of "sincere bloggers" at Jebat Must Die, the Mole, and Foul!, we discovered that Israel and Mongolia are using the same exact tagline. The Prime Minister himself sent the branding guys back to the drawing board and come up with something more wow and less embarrassing.   In the meantime, a brand consultant says there are 5 lessons to be learned from the "Endless Possibilities" Branding blunder. The dude seems to know what he's talking about and is eager to help, I was told. Maybe the branding lady at the PM's Office should off her high horse and start returning his messages ...

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